Time.com’s Bounce Rate Down 15 Percentage Points Since Adopting Continuous Scroll

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By: Sam Kirkland | Poynter

Three major news website redesigns this year look very different but have an important feature in common: articles that seamlessly transition to new content, without requiring readers to click or tap headlines and then wait for new pages to load.

This “continuous scroll” strategy for news sites’ article pages is gaining momentum.

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