Time.com Website Redesign: ‘There’s a Lot of Text, and That’s Intentional’

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By: Sam Kirkland | Poynter

As Time.com‘s Managing Editor Edward Felsenthal, and Daniel Bernard, head of product, prepared to preview the newly redesigned Time.com for me, I expected one of two types of popular overhauls: a spacious, minimalist approach a la NPR, or a grid-based explosion of images a la NBC News and Bloomberg View.

But Felsenthal and Bernard emphasized neither of the two buzzwords I expected: “visual” and “white space.” Instead, the site in its second major redesign in 18 months unabashedly embraces density — text-based density!

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