Time Inc. Starts Selling Ads on Magazine Covers, Breaking Industry Taboo

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
http://www.editorandpublisher.com/news/time-inc-starts-selling-ads-on-magazine-covers-breaking-industry-taboo/">
LinkedIn

By: Michael Sebastian | Advertising Age

Time Inc., the nation’s largest magazine publisher, is running Verizon Wireless ads this week and next on the cover of two of its most iconic titles, Time and Sports Illustrated. The ads are tiny, but their arrival puts a big crack in the longstanding tradition that kept ads off magazine covers.

Comments:

Your email address will not be published. Required fields are marked *

Editor & Publisher App: Android Phone

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your Android device

Click below to download
and install the Android app.

CLOSE

Editor & Publisher App: Android Tablet

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your Android tablet

Click below to download
and install the Android app.

CLOSE

Editor & Publisher App: iPad

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your iPad

Click below to download
and install the App.

CLOSE

Editor & Publisher App: iPhone

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your iPhone device

Click below to download
and install the iPhone app.

CLOSE