Time To Ditch Uniques and Page Views for Engagement In Measuring Digital Audiences

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By: Rick Edmonds | Poynter

When Nieman Lab’s Josh Benton asked me in December for a New Year’s prediction, I leaned toward the bombastic and led my wish list for 2014 as follows:

Ditch uniques and develop a better metric. Then-Newspaper Association of America president Mark Contreras was right when he made this case four years ago.

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