Tips From The Debrief for Successful Native Advertising

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By: Abigail Edge | Journalism.co.uk

Native advertising must be “credible, authentic and value-adding” in order to bring success, Bauer Media’s Abby Carvosso explained at today’s Guardian Changing Media Summit.

Carvosso, Bauer’s group managing director, London Lifestyle, was speaking just over a month after the launch of the company’s first digital-first offering, The Debrief.

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