Tips From the Guardian for Creating Shareable Content

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By: Abigail Edge | Journalism.co.uk

The Guardian looks to sites such as BuzzFeed and Vice to understand more about what makes content highly shareable, Laura Oliver, the outlet’s social and community editor, UK, said at the London Social Media Summit.

“We take these guys very seriously,” Oliver said, speaking at the event on Friday (16 May) organised by the BBC College of Journalism and the New York Times.

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