To Make Fundraising Appeals More Appealing, Mother Jones Turns Them into Stories Readers Want to Read

December is the season for fundraising appeals. In an inbox awash with individual appeals from publishers, standing out is tough, and brevity seems the obvious way to go.

Mother Jones has found success instead in longform essays — as long as as a couple of thousand words — about the process and work of journalism, and about the changing economics of the journalism industry.

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