Toronto Star’s Latest Carrot: Free e-Reader to Digital Product Bundle Subscribers

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By: Nadine Chevolleau | INMA

In the last two years, the Toronto Star has become skilled at bundling a variety of products to our print subscribers. The result has been a nice lift in consumer revenues.

Recently we launched a new product bundle offer that includes a Star ePaper subscription and Kobo Vox eReader. The Star ePaper, powered by Newspaper Direct, is a replica of the print edition.

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