Total Customer Lifetime Value Illustrates Long-Term Investment

Using appropriate metrics for managing complex businesses is vital for success. In this article, we will discuss a metric used by a few publishers to keep their daily customer management decisions aligned with their long-term objectives. We call it Total Customer Lifetime Value, or Total CLV.

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
http://www.editorandpublisher.com/news/total-customer-lifetime-value-illustrates-long-term-investment/
LinkedIn
Read More

Comments:

Your email address will not be published. Required fields are marked *