Tronc Considers a Sweetened Purchase Offer From Gannett

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It’s apparently no longer a question of whether to sell or not, but for how much.

For four months, Tronc – the company formerly known as Tribune Publishing, parent of The Los Angeles Times and The Chicago Tribune among other similarly august titles in smaller markets – has steadfastly and publicly rejected the hostile takeover intentions of USA Today parent company Gannett.

But a recent quiet renewed offer from Gannett – its third – at a higher price point has Tronc moving forward with a counteroffer.

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