Tumblr Launches Mobile Ads Today In Big Revenue Push

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By: Cotton Delo | AdAge

Tumblr is launching its mobile ads today, marking the first time the 6-year-old startup is placing ads that look and feel like regular posts on the blog network.

The mobile ads–launching today with advertisers like GE, Warner Bros. and ABC–are the first to appear in user streams where until now Tumbr users have just seen content posted by people they follow.

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