Turns Out Traditional Publishers Do Just Fine With Millennials

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By: John McDermott | Digiday

The conceit of a raft of new publishers is that traditional media companies have lost their way with young audiences.

And while it turns out many of the self-proclaimed millennial publications do attract proportionally more young readers, several so-called legacy publications aren’t that far behind in reaching  younger readers, having high percentages of millennial readers.

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