By: Andrew Beaujon | Poynter
The E.W. Scripps Company
Political advertising revenue at Scripps’ television stations in the fourth quarter of 2012 was “higher than the full-year political total reported in any previous year,” the company said in an earnings report Tuesday. Local and national advertising revenue was up as well; local advertising brought in nearly as much as political ads did. All that cash led to a dramatic gain in segment profit for Scripps’ stations in the fourth quarter: “$65.3 million, compared with $23.2 million in the year-ago period,” the release said.