U.S. Ad Spend Hits $35 Billion In Quarter 1

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By: Wayne Friedman | Media Post

Winter Olympics ad spending helped push up overall U.S. advertising nearly 6% for the first quarter.

U.S. advertising revenue for the first three months of 2014 was $34.9 billion, with the Sochi games responsible for $600 million of incremental ad spend, according to Kantar Media. Taking out the two-week sporting event, U.S. ad spend climbed 4%.

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