UK Newspaper Advertising Facing Bleak Forecast for 2013

By: Mark Sweney | The Guardian

The ailing UK newspaper advertising market is set to get even worse next year with national titles forecast to face an almost 9% decline that will see display revenue fall below £1bn for the first time, according to Sir Martin Sorrell’s Group M.

Despite a slight improvement in the outlook for regional newspapers in 2013, a second year of double-digit ad decline will see advertising in this sector also dip below the £1bn mark for the first time. In 2005 the regional newspaper advertising market was worth more than £2.5bn.

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