‘Un-Brand Your Content,’ Brand Journalists are Advised

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By: Kristen Hare | Poynter

“Brand journalism is not brand-centric, but a brand journalist’s job includes figuring out how to seamlessly weave in a brand presence.”

That’s tip No. 6 of six from a recent presentation by MediaSource at Public Relations Society of America National Health Academy. Lisa Arledge Powell, MediaSource president, presented the tips on brand journalism, according to the site, and this “Schoolhouse Rock”-esque video.

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