‘USA Today’ Guarantees Online Ad Viewability

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By: Erik Sass | MediaPost

“Viewability” may not be a word according to spell-check, but it’s an important concept for online advertising, as advertisers fear their messages may end up “below the fold” or otherwise tucked away in some obscure corner of a Web page. With that in mind, USA Today is partnering with comScore to guarantee the viewability of online advertising appearing on its Web site, promising greater accountability and transparency for advertisers.

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