USA Today Super Bowl Ad Meter Ends In-Person Panels, Adds Halftime Ads

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By: Nat Ives | Ad Age

USA Today is expanding its annual Super Bowl Ad Meter program to include more voters and more commercials, with a plan to bring its scrutiny of commercials to TV events next year beyond the big game. But it is doing away with the longstanding in-person panels in an attempt to bring in more voters online, and is also discontinuing its brief Ad Meter collaboration with Facebook.

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