By: Peter Sterne | Columbia Journalism Review
Your next magazine subscription may well be purchased at the post office—the Postal Service could begin selling magazines directly to consumers as soon as next month.
The news comes from the Mailers Technical Advisory Committee. MTAC is a committee made up of representatives from the US Postal Service and various industries related to it—from magazine publishers to envelope manufacturers. Most of their discussions are concerned with arcane mailing regulations, but one proposal is relevant to journalists and media companies.