Vice Reinvents Itself, Again

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By: Joe Pompeo | Capital New York

The drumbeat of buzz surrounding Vice News reached a climax today with the official launch of a new video-driven online channel from America’s coolest counterculture brand and millennial marketing vehicle.

Parent company Vice Media said in an announcement that the channel, which has been rolling out in beta over the past week, will feature “hundreds of hours of provocative, immersive news programming from around the world for a youth audience.”

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