Video Drives Revenue For Argus Leader

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By: Andrew Dodson | Net News Check

Stretched across South Dakota and Wyoming are two DMAs that cover both ends of the spectrum when it comes to making money online. While one Wyoming newspaper is still figuring out its digital strategy, a South Dakota paper is discovering how video can deliver big digital revenue.

After a year of being more online-focused, and putting up a paywall, The Argus Leader has managed to make 20% of its advertising revenue online, well above the national average.

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