Viral Strategy Behind WaPo’s Know More Blog Won’t Blow Your Mind; Read This Anyway

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
http://www.editorandpublisher.com/news/viral-strategy-behind-wapo-s-know-more-blog-won-t-blow-your-mind-read-this-anyway/
LinkedIn

By: Sam Kirkland | Poynter

A two-month-old viral blog by The Washington Post (y’know, the venerable 136-year-old newspaper and venerable 17-year-old website) seems to have tapped into the shareable content trend of the moment.

And even if viral content’s a bubble bound to burst — thanks to Facebook interrupting its business model via algorithm changes or otherwise — the Post hardly has much to lose if Know More, a Wonkblog spinoff, doesn’t work out.

Comments:

Your email address will not be published. Required fields are marked *