Wake-Up Publishers, and Look Beyond Circulations

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By: Jonny Kaldor | Brand Republic

In a world where consumers are increasingly consuming content on mobile devices, and print readerships continue to decline, it’s clear the whole concept of media ABCs is antiquated.

Although they will now combine print and digital circulations for the first time, this will only take into account PDF replicas, which fail to take advantage of the benefits of mobile.

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