Washington Post Tests Amazon ‘Buy-It Now’ Link in Articles

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By: Lucia Moses | Digiday

The Jeff Bezos-owned Washington Post made an inadvertent move into commerce with a “buy it now” button appearing in an Aug. 15 article about a Charlie and the Chocolate Factory controversy.

Readers quickly concluded that since the Amazon founder bought the ailing paper a year ago, he has started using the paper to drive sales of products on the online retail juggernaut. The link was subsequently removed.

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