WashPo’s New Native Ads: Slippery Slope?

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By: Meg Heckman | NetNewsCheck

Anyone who visited WashingtonPost.com on Tuesday saw a fairly typical mix of home page stories, with one exception: a feature describing how small businesses in West Virginia are using a new mobile marketing app.

That story and the accompanying video represent the Post’s entry into the world of native advertising, a new genre of digital promotion rich with the revenue possibilities and fraught with potential ethical pitfalls.

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