Watching the Audience Move: A New York Times Tool is Helping Direct Traffic from Story to Story

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By: James G. Robinson | Nieman Journalism Lab

Since its creation last April, The New York Times’ News Analytics team has been working closely with editors and reporters to introduce audience insights into our journalistic decision-making — one of the key newsroom initiatives the Times has identified as being critical to our success.  

The questions our team is asked are usually focused on numbers: “How many visits did my article get?” is one of the most popular.

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