By: Phil Schroder | INMA
Selling subscriptions is an age-old game of paying careful attention to types of campaigns, the pricing of campaigns, and the response mechanisms employed. Many articles have been written about these subjects, whether it’s about selling digital subscriptions or what and where you should sell.
However, one of the most thought-provoking pieces I read recently was from fellow INMA blogger Scott Stines, who wrote about making sure you really cover the “last three feet” of a marketing campaign before you get started. I thought all of his points were excellent, but two of them really stuck out: