What Journalists Need to Know About ‘Content Marketing’

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By: Shane Snow | Poynter

When a major newspaper suspends a vendor for faking bylines and a bestselling author/journalist goes down in flames over fabricated quotes in the same month, the magnifying glass suddenly focuses inward on an industry meant to expose truth.

Add the misreporting of a monumental Supreme Court decision and an HBO show not-so-subtly skewering cable news, and we’ve had a summer full of ethical discussion.

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