What’s Holding Back Responsive Web Design? Advertising

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By: Jenny Xie | Media Shift

Responsive web design — where “one design fits all devices” — continues to gain momentum. Dozens of responsive sites have popped up, and a recent post on Idea Lab from Journalism Accelerator outlined how and why media sites should go responsive. But hold your horses.

Despite the mounting hype, responsive websites are still far from becoming ubiquitous, and for good reason.

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