When it Comes to Chasing Clicks, Journalists Say One Thing but Feel Pressure to Do Another

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By: Angèle Christin | Nieman Journalism Lab

Online media is made of clicks.

Readers click from one article to the next. Advertising revenue is based on the number of unique visitors for each site. Editors always keep in mind their traffic targets to secure the survival of their publications. Writers and bloggers interpret clicks as a signal of popularity.

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