Why the National Journal Is Doubling Down on Long-Form Journalism

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By: Lucia Moses | Digiday

As most publishers have embraced the snackable content trend set by viral sites like BuzzFeed and Upworthy, the National Journal is about to double down on a counterintuitive approach: long-form.

The magazine is unveiling a new look today, designed by Joe Heroun, which is meant to elevate the wonk publication with its 15,000 subscribers.

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