Why the New York Times Has Set Up a Newsroom Analytics Team

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By: Rachel McAthy | journalism.co.uk

Earlier this month a newsroom analytics team was introduced at the New York Times, with the aim of establishing a better understanding of how editorial content is consumed.

The team, which currently consists of James Robinson, who moved across from the news outlet’s wider analytics team, and the New York Times‘s Knight Mozilla fellow Brian Abelson.

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