Why the Oxford Mail is Experimenting With WhatsApp

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By: Alastair Reid | Journalism.co.uk

Social media has changed the way news organisations deliver their stories to the reader, but with networks like Twitter and Facebook an article must compete with the growing buzz of digital conversation.

As a result, the Oxford Mail has set up a new service through WhatsApp, the private messaging smartphone application, to deliver the most important news straight to the reader’s pocket.

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