World’s First Mosquito-Repellant Newspaper Increased Newsstand Sales by 30 Percent

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By: Kristin Hohenadel | Slate

Sri Lankans tend to read their newspapers in the early morning and in the evening, times when dengue-carrying mosquitoes are most likely to strike. Sri Lankan newspaper Mawbina teamed up earlier this spring with Leo Burnett Sri Lanka for a public health campaign targeted at preventing dengue fever during National Dengue Week.

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