Yahoo Finance Tries To Reboot With a Platform Publishing Model

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By: Lucia Moses | Digiday

Can Yahoo Finance get its groove back? The once-dominant online finance publisher is leaning on fellow Yahoo property Tumblr to power a revamped contributor network that includes the musings of corporate honchos like Carl Icahn and Joe Mansueto.

Publisher platforms, where publishers open their sites to enable outsiders to contribute lightly edited or unedited content, are taking all kinds of forms these days.

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