Yahoo’s Throwing in the Towel on Mobile Banner Ads

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
http://www.editorandpublisher.com/news/yahoo-s-throwing-in-the-towel-on-mobile-banner-ads/">
LinkedIn

By: John McDermott | Digiday

Yahoo, the Web portal that rose prominence in part by selling banner ads, is looking to move away from the very format it inflicted on the world as it continues to adapt to the mobile age.

Instead, Yahoo’s focus is on Stream ads — Yahoo’s name for its native ad placements — for its mobile properties, a response to how media is being presented and consumed on the Internet in general and on mobile specifically. Whether on Instagram, Twitter or Yahoo, Internet users are increasingly consuming media in endless vertical streams. For platforms and publishers, it affords them a chance to move away from selling the beleaguered banner ad and toward ads that are supposed to be more engaging, and, with luck, more valuable.

Comments:

Your email address will not be published. Required fields are marked *

Editor & Publisher App: Android Phone

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your Android device

Click below to download
and install the Android app.

CLOSE

Editor & Publisher App: Android Tablet

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your Android tablet

Click below to download
and install the Android app.

CLOSE

Editor & Publisher App: iPad

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your iPad

Click below to download
and install the App.

CLOSE

Editor & Publisher App: iPhone

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your iPhone device

Click below to download
and install the iPhone app.

CLOSE