You Put in a Pay Meter. Now What?

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By: Jeffrey L. Hartley | Inland Press Association

The keys to maximizing digital subscriptions:

#1 Just having a meter on your content isn’t enough.

As newspapers focus on growing digital subscriptions, more newspaper companies acknowledge the “low hanging” fruit has been captured by newspapers that have had an aggressive paid content strategy in place for an extended time. In simple terms, while the number of subscriptions continues to grow, we’re getting closer to securing most of the digital subscribers that we can acquire by putting our content behind the meter.

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