Genesis Media, a video ad solutions company focused on the monetization challenges of tier-1 publishers, has appointed Melissa Bonnick as its new senior director of advertising operations.
As senior director of advertising operations, Bonnick will be responsible for leading the development of Genesis Media’s advertising operations team. This includes the management of advertiser and publisher account implementation and management, campaign execution, new platform evaluation and business intelligence.
Before joining Genesis Media, Bonnick was the director of advertising and sponsorships for I-play, an interactive gaming company. While at I-play (formerly known as Oberon Media), Bonnick held several titles, including senior manager, advertising operations manager, and advertising operations manager – global, and was responsible for managing ad operations and account management teams. Prior to joining I-play, Bonnick worked at both small and large publishers alike, including such companies as The New York Times and Everyday Health.
“As Genesis Media continues working with a wide variety of large and niche publishers, it is important to have someone who has broad operations experience and the flexibility to manage the unique challenges and opportunities of a high growth tech organization,” said Mark Yackanich, CEO of Genesis Media. “With over seven years of very relevant experience, Melissa Bonnick is the perfect addition to our team and is well-suited to lead our ad operations group as we continue to grow and work with more premium online publishers.”