Aaron Velthoven has been named vice president of marketing for Detroit Media Partnership, which manages the business operations of the Detroit Free Press, The Detroit News and Michigan’s leading digital sources of news and information.
Velthoven will be the primary business-to-business marketing strategist for the company, and will oversee the company’s client development, custom content and creative and design departments. He will also serve on the company’s executive committee.
Previously, Velthoven was vice president – digital strategy at Ogilvy & Mather, an international advertising, marketing and public relations agency. He brings more than 10 years of digital marketing experience to Detroit Media Partnership, including leading agency teams devoted to creating strategic and marketing initiatives for such brands as Chrysler, Dodge, General Mills and Disney.