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            <title>E&amp;P - Ad/Circ Articles</title>
            <link>http://www.editorandpublisher.com//</link>
            <description></description>
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  <item>
    <title>Mobile Ad NetMobile Ad Nets Challenged On Delivery, Targetings</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/Mobile-Ad-NetMobile-Ad-Nets-Challenged-On-Delivery--Targetings</link>
    <guid>Mobile-Ad-NetMobile-Ad-Nets-Challenged-On-Delivery--Targetings</guid>
<description><![CDATA[
With broad implication for publishers and advertising pushing into the mobile space, new research suggests that &#38;ldquo;local mobile advertising&#38;rdquo; remains a highly relative term.

Indeed, while localization is the most popular of the tar ...]]></description>
    <pubDate>Mon, 21 May 2012 11:14:43 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>Ad Pages Slip Further at New York Times&#39; Magazines</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/Ad-Pages-Slip-Further-at-New-York-Times--Magazines</link>
    <guid>Ad-Pages-Slip-Further-at-New-York-Times--Magazines</guid>
<description><![CDATA[NO UPTURN: Sally Singer opened the most recent issue of T The New York Times Magazine with a tribute to leisurely evolutions. &#38;ldquo;You realize that even when taste is a given, patience is a virtue,&#38;rdquo; she wrote. Her subject was architec ...]]></description>
    <pubDate>Mon, 21 May 2012 10:28:59 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>Mobile, Web Local Spend To Hit $22B By &#39;16</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/Mobile--Web-Local-Spend-To-Hit--22B-By--16</link>
    <guid>Mobile--Web-Local-Spend-To-Hit--22B-By--16</guid>
<description><![CDATA[Local advertising is expected to grow at a rate of 2.6% per year between 2011 and 2016, according to BIA/Kelsey&#38;rsquo;s new Media Ad View reports. During that time, revenue is projected to rise from about $132 billion to more than $150 billion.

 ...]]></description>
    <pubDate>Fri, 18 May 2012 10:07:26 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>Why Do Saturday Papers Sell More Than Sundays? </title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/Why-Do-Saturday-Papers-Sell-More-Than-Sundays-</link>
    <guid>Why-Do-Saturday-Papers-Sell-More-Than-Sundays-</guid>
<description><![CDATA[Why do national newspapers sell more copies on Saturdays than Sundays? It didn&#39;t used to be the case, say, 20 years ago. 


But the sales trend has been running against Sunday papers for a long time. All titles have been gradually losing circulat ...]]></description>
    <pubDate>Thu, 17 May 2012 14:21:12 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>ABC Interactive to Conduct Audit of Adobe Digital Publishing Suite Metrics</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/ABC-Interactive-to-Conduct-Audit-of-Adobe-Digital-Publishing-Suite-Metrics</link>
    <guid>ABC-Interactive-to-Conduct-Audit-of-Adobe-Digital-Publishing-Suite-Metrics</guid>
<description><![CDATA[ARLINGTON HEIGHTS, Ill. (May 15, 2012) &#38;ndash; ABC Interactive announced it is working with Adobe to audit metrics provided by Adobe&#38;rsquo;s Digital Publishing Suite, an industry-leading set of hosted services and viewer technologies that ena ...]]></description>
    <pubDate>Tue, 15 May 2012 09:52:28 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>Nick Denton: The Banner Ad Era is Closing</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/Nick-Denton--The-Banner-Ad-Era-is-Closing</link>
    <guid>Nick-Denton--The-Banner-Ad-Era-is-Closing</guid>
<description><![CDATA[There&#38;rsquo;s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren&#38;rsquo;t running standard display ads. New-style publishers like Buzzfeed don&#38;rsquo;t lik ...]]></description>
    <pubDate>Mon, 14 May 2012 09:39:30 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>ABC: Newspaper Circulation Increased in Last Six Months, 5% on Sundays</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/ABC--Newspaper-Circulation-Increased-in-Last-Six-Months--5--on-Sundays</link>
    <guid>ABC--Newspaper-Circulation-Increased-in-Last-Six-Months--5--on-Sundays</guid>
<description><![CDATA[

 

The Top U.S. Newspapers for March&#160;2012



Neal Lulofs, Executive Vice President and General Manager, ABCi


ABC released the semiannual newspaper FAS-FAX and Audience-FAX report today. This FAS-FAX report includes top-line circulation data  ...]]></description>
    <pubDate>Tue, 01 May 2012 08:43:23 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>US Ad Spend Forecast Improves</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/US-Ad-Spend-Forecast-Improves</link>
    <guid>US-Ad-Spend-Forecast-Improves</guid>
<description><![CDATA[WARC, the marketing intelligence service, has produced an optimistic forecast for improving ad spend in the United States.

Its latest &#34;consensus ad forecast&#34; says US ad spend is expected to grow by 4.1% in 2012, an increase of 0.8%.

The rat ...]]></description>
    <pubDate>Mon, 30 Apr 2012 13:36:14 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>Last-Click Attribution Models Give Marketers Incomplete Picture</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/Last-Click-Attribution-Models-Give-Marketers-Incomplete-Picture</link>
    <guid>Last-Click-Attribution-Models-Give-Marketers-Incomplete-Picture</guid>
<description><![CDATA[
Marketers are used to having to prove digital advertising&#38;rsquo;s worth, but findings from Econsultancy and Google Analytics
suggest the majority of marketers worldwide failed to use attribution
models that properly depict the influence of each  ...]]></description>
    <pubDate>Fri, 27 Apr 2012 09:50:35 GMT</pubDate>    
    <category>AdCirc</category>
  </item>

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    <title>Google Test Shows Paid-Search Ads, Email Marketing Integration</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/Google-Test-Shows-Paid-Search-Ads--Email-Marketing-Integration</link>
    <guid>Google-Test-Shows-Paid-Search-Ads--Email-Marketing-Integration</guid>
<description><![CDATA[Email marketers may soon have an opportunity to tie campaigns into
paid-search ads through a new ad format being tested by Google. It
allows consumers who are searching for a specific brand to sign
up for an email subscription and newsletter, or coup ...]]></description>
    <pubDate>Fri, 27 Apr 2012 09:49:26 GMT</pubDate>    
    <category>AdCirc</category>
  </item>

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    <title>More People Buying the Tampa Bay Times on Sunday </title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/More-People-Buying-the-Tampa-Bay-Times-on-Sunday-</link>
    <guid>More-People-Buying-the-Tampa-Bay-Times-on-Sunday-</guid>
<description><![CDATA[TAMPA BAY, Fla. &#38;ndash; Driven by growth in Hillsborough and east and central Pasco counties, the Tampa Bay Times increased its Sunday circulation by 4.4% in 2011 &#38;ndash; the third consecutive year of growth &#38;ndash; according to an annual ...]]></description>
    <pubDate>Fri, 27 Apr 2012 09:00:16 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>North Carolina Makes Room for Fifth Spanish-language Newspaper</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/North-Carolina-Makes-Room-for-Fifth-Spanish-language-Newspaper</link>
    <guid>North-Carolina-Makes-Room-for-Fifth-Spanish-language-Newspaper</guid>
<description><![CDATA[A Charlotte publisher has launched the
Triangle&#38;rsquo;s fifth Spanish-language newspaper, a measure of the growing
financial clout of the area&#38;rsquo;s Hispanic community. 

La Noticia, a
free weekly that focuses on &#38;ldquo;hyperlocal&#38;r ...]]></description>
    <pubDate>Fri, 27 Apr 2012 07:34:17 GMT</pubDate>    
    <category>AdCirc</category>
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  <item>
    <title>25 Suburban Newspapers Blanket Central Ohio</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/25-Suburban-Newspapers-Blanket-Central-Ohio</link>
    <guid>25-Suburban-Newspapers-Blanket-Central-Ohio</guid>
<description><![CDATA[Community journalism in central Ohio is about to turn a page &#38;mdash; hundreds of thousands of them,
actually.


Starting this week, 25 communities across the region will receive new weekly newspapers that
incorporate the most-popular elements of  ...]]></description>
    <pubDate>Wed, 25 Apr 2012 08:31:59 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>East Midlands Town Set for Newspaper Circulation Battle</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/East-Midlands-Town-Set-for-Newspaper-Circulation-Battle</link>
    <guid>East-Midlands-Town-Set-for-Newspaper-Circulation-Battle</guid>
<description><![CDATA[A circulation war is in prospect in a Northamptonshire town with three local newspapers all competing for readers.

The past month has seen the launch of the Corby Extra as a fortnightly publication in the town, together with the decision by Johnston ...]]></description>
    <pubDate>Tue, 24 Apr 2012 11:05:15 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>Bombs Away! Web Ads Miss Their Target, All the Time</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/Bombs-Away--Web-Ads-Miss-Their-Target--All-the-Time</link>
    <guid>Bombs-Away--Web-Ads-Miss-Their-Target--All-the-Time</guid>
<description><![CDATA[Everyone knows that half of all advertising dollars are wasted. And everyone knows that the Internet fixes that, because digital advertisers can spend money getting their messages to the people they want to reach.

Except that&#38;rsquo;s not true at ...]]></description>
    <pubDate>Tue, 24 Apr 2012 10:28:30 GMT</pubDate>    
    <category>AdCirc</category>
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