How Media Collective Are We Europe Launched a Membership Program While in Lockdown

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In a nutshell: This European media collective used the pandemic as an opportunity to conduct online focus groups and build a proposition for its membership program that it soft-launched in June.

Membership was a long time coming for Are We Europe, the pan-European media collective founded in 2016. The nonprofit had previously struggled with a micro-donation strategy and it made them think twice about seeking a more sustainable model.

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