How The Atlantic Gained 300,000 New Subscribers in the Past 12 Months

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When The Atlantic finally relaunched its much-anticipated — and once delayed — paywall last September, Atlantic Media president Michael Finnegan said the magazine brand didn’t have a firm expectation of how many subscribers they might acquire in its first year.

Finnegan and his colleagues have since set, then thrown out, their first set of expectations in favor of much bigger ones.

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