How The Economist Has Tripled the Number of Subscribers Driven by LinkedIn

Over the last two years, The Economist has narrowed its focus on what it publishes to LinkedIn. And it’s reaping the benefits by turning those users into subscribers.

After switching gears on its content strategy — starting narrow to publish just business and finance coverage, then going broad by posting all its coverage and then back to a more selective publishing process — it’s grown its followers 39.5% over the last year to 11.4 million. 

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