How The Rivard Report Generates Three Times More Revenue Than the Average Nonprofit Newsroom

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With funding from Google News Initiative (GNI), the Institute for Nonprofit News has launched the IGNITE Sponsorship Program to enable a cohort of established nonprofit newsrooms to increase their earned revenue from sponsorships. The first plank of this initiative is an in-depth case study of one particularly successful nonprofit newsroom — San Antonio’s Rivard Report — which has bucked the typical reliance on grants and individual donations by managing to generate about one-third of its revenue from sponsorships and what it calls “business memberships.”

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