How the Washington Post is Expanding Its Global Subscriber Base

Posted Friday, October 30, 2020 12:23 pm

Kayleigh Barber | Digiday

The subscriptions boom came for the Washington Post in March and April, as it did for many other publishers who lifted their paywall on coronavirus-related content. But the success the Jeff Bezos-owned news publisher saw in growing its global subscriptions business came from tactics that were deployed well before the pandemic took hold.

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