Around the world, mobile accounts for just over half of all online traffic. However, a concerningly large number of local news publishers have sites that are either inaccessible to mobile users, or are slow to load and clunky.
“A good mobile experience is absolutely pivotal,” emphasized news industry analyst Ken Doctor, who is launching his own local news outlet Lookout in the fall. “At least 65-70% of news reading is mobile. That defines the landscape. If you want to be in the news distribution business, you’ve got to go where people are.” And they are using their phones.
Comments
No comments on this item Please log in to comment by clicking here