Local Media is Reaping the Rewards of a Slow Reemergence of Advertising Spend

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Local media is finally catching a slight break and it’s coming from national and direct-to-consumer advertisers who are aiming directly for regional and local audiences.

There are several reasons why. Regional publications often have cheaper inventory while maintaining a level of connectedness between their newsrooms and their readers that national publications are unable to obtain. Additionally, they offer an opening into communities that are starting to come out of lockdown...

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