News Outlets Mull the Possible End of Their Editorial and Business-Side ‘Trump Bump’ Bonanza


It had been more than a decade since the New York Times launched a brand advertising campaign, but 2017 felt like the right moment.

The Times was under daily assault from President Trump, whose long-running obsession with his hometown paper had become a constant crusade to rebrand the Times as “fake news.” Debuting at the Academy Awards, “The Truth Is Hard” offered a not-so-subtle advertising rebuttal, crescendoing with black-and-white text affirming the Times’ commitment to the truth.

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