Publishers are Testing Their Own Versions of Prime Day

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Prime Day has become, for many brands, a significant manufactured shopping holiday, on par with the sales seen during the holiday season. The 2019 Prime Day, for example, surpassed the 2018 Black Friday and Cyber Monday combine in total sales on Amazon, with more than 175 million items purchased throughout the two-day event, according to the company.

But thanks to the pandemic leading to a surge in online shopping to the point where Amazon and other online retailers have been struggling to keep up with inventory and shipment...

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