Reader-Funded Journalism in a Crisis: Lessons from OKO.press

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Across Europe, economic difficulties brought on by the COVID-19 pandemic have deterred readers from financially supporting news media.

In the case of the Polish investigative nonprofit OKO.press, however, the opposite happened. A surge of organic traffic to its COVID-19 coverage and a focus on fact-checking politicians saw growth from an unlikely audience and a 75% increase in one-off donations. Regular donations also increased by 25%.

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